Designed by José Luis García Eguiguren | Country: Spain.

“The main idea of this project was to create a pack that communicates an expression that describes an action or a pick up line. The expression communicates directly to costumer inviting to experience something new. The lettering is created from the basic typography KAUTIVA and interacts with the pack, giving a modern and unique style. The abstract shapes and images evoke hair style mixed with the facial expression of the person. This product will target young people looking for a different hairstyle. It will be printed on matte metallic containers. The limitation on this project was not to change the containers and the main name of the Brand (HAIRCARE).”

Lovely Package